|
You have big dreams. You have small budgets. The web can be a cost-effective way to level the playing
field and compete in a big business economy. But how do you properly harness the Internet?
Virtual Focus is a collection of web thinkers and communication specialists who did their time at
the big shops (with the big clients) and have now come together to work for the smaller businesses
that want to compete and grow. We know what's possible and what works.
Virtual Focus can do anything web-based. But a crucial part of what we provide is advice and
guidance. At Virtual Focus, we believe that the core of all good web communication is a happy
marriage between the client's brand and their customer's reality. We endeavor not only to understand
your business but also to understand your customers before we get on our computers. That's just
good business.
Web Strategy:
Through our strategic consulting services, we enable our clients to
identify, understand, and meet the needs of their customers via the
Internet. Good strategy is rooted in a solid understanding of company, competition and consumer. Good strategy conducts electricity. It inspires ideas, focuses efforts and transcends the web.
Brand Development:
Ask yourself, "How is my company packaged now?" Does that package communicate? Impel? Inspire? Motivate? Or, is it dry and lifeless? The brand development process is, essentially, a re-packaging of how your company presents itself to the world. It is your company's distinct personality. Some businesses take on the personalities of their founders. Others are a marriage between what the business offers and what their customer wants.
Still others develop a personality around one key feature.
Since Americans are exposed to over 1,200 forms of corporate communications every day, you need a distinct and consistent brand ID if your company is to have any luck buying cerebral real estate. If they don't remember what you said, how do you expect they'll buy what you're selling.
Search Engine Optimization:
The web has over two billion pages and 300 million users.
If you want your web site to float to the top on customer searches, you need to get set up with the search engines. Website optimization is a science that few understand. Virtual Focus uses technical tools and applies extensive research to ensure that it's clients will be among the top matches in their category, increasing site visits, customer inquiries, and sales.
Online Advertising (Banners etc.):
Some banner packages offer around (charge about) $.16 per click-through. For some clients they are an affordable way to reach their target audience. For other clients, they don't make much sense. Virtual Focus staff knows how to do effective, low cost banner ads. We can do them in flash. We can do them as static gif's. We can do them with one hand tied behind our backs (of course, that's extra.)
Emails:
HTML: Great for small businesses, these are fully designed web ads delivered by email. Research shows that HTML emails are much more effective at generating response and sales than text only emails. They are also substantially cheaper, more "targetable", (and) more response-driven than either general advertising or even direct mail. Furthermore, you can have the ability to conduct transactions in them.
TEXT: We generally recommend sending out a text only version along with the HTML so you are assured that your entire email list gets your message. Or, if you want, we can do an effective text only email solo (but it's not nearly as effective.)
Web Brochures:
Few companies have taken advantage of this dynamic and affordable communication device. Send a brochure or product update by email. Send forms, proposals, newsletters, offers, product updates, photo tours, portfolios, business plans, catalogs and just about anything you can think of.
We can take your existing print materials and make online versions or we can create them for you. Adobe® Portable Document Format is a compact file that can be read by the free Acrobat Reader, which presently is used by over 40 million people worldwide. Besides attaching PDFs to email, you can post PDFs on your website or distribute them on floppies or CDs.
User Experience Enhancements:
Designers are like psychologists. They try to anticipate how your customer will interact with your website. To that end, they don't just look at what they may be used to, but also what they may respond well to that's never been tried. And this fresh approach results in interfaces that are both delightfully intuitive and smartly engineered. Our UI services range from consulting and usability analysis to complete UI design and template production.
Questions? Call our Marketing team at
1-888-216-1431
|
